Meet the Founder: Luis Ramos
Philly Roots & Early Ambition
Born and raised in Philadelphia, Luis majored in Exercise Science at Bloomsburg University. Even in his early career as a physical therapy aide, his work reflected a passion for serving others and helping people live stronger, healthier lives.
Navy Pilot & Leader
After completing flight training in Pensacola, FL, Luis launched into a distinguished career as a U.S. Navy helicopter pilot and instructor. Over 11 years, he rose to the rank of Lieutenant Commander, leading flight crews, managing complex operations, and earning a reputation for calm precision and integrity under pressure.
Family First
Married at 25 and soon a father, Luis quickly learned the importance of building a secure foundation for his growing family. That sense of responsibility fueled his decision to take on a bold new challenge: naval aviation.
A New Mission at Home
While honored to serve his country, Luis knew deployments meant long months away from the family he cherished. Determined to bring his leadership home, he transitioned from Navy aviation to community-centered entrepreneurship.
Today, as founder of Soft-Touch Roofing & Exterior, Luis applies the same discipline and attention to detail that once kept aircraft mission-ready. Every roof, siding, and gutter project is approached with military-grade precision and a commitment to protecting local families. What began as a call sign in the cockpit is now a promise in the Poconos: your home will be cared for with integrity, craftsmanship, and respect.
Our Values: Built on Service
Integrity & Honesty
Like every mission Luis flew, every job we undertake is planned with one goal: success the first time. We communicate openly, quote transparently, and honor our commitments—just as an officer honors his word.
Precision & Attention to Detail
Every nail, every tile, every edge is handled with the same exacting standards Luis applied to fighter jets. That "soft touch" ensures a roof that protects your home—and your peace of mind—for decades.
Trustworthiness & Accountability
Military service taught Luis that lives depend on reliability. When you choose Soft-Touch Roofing, you choose a team that treats your home as if it were part of our own fleet.