Meet the Founder: Luis Ramos

“I’m not trying to be the biggest. I just want to be known. Known for being fair, honest, and dependable. Known for doing clean work and keeping our word. Known for building something real.”

Philly Roots & Early Ambition

Born and raised in Philadelphia, Luis majored in Exercise Science at Bloomsburg University. Even in his early career as a physical therapy aide, his work reflected a passion for serving others and helping people live stronger, healthier lives.

Vision Statement

We are not chasing size. We are chasing excellence. Our vision is to be the name people trust when it comes to protecting and improving their homes. We want to be the company homeowners talk about when they say, “They actually cared.”

We’re building something that lasts, starting with our reputation.

Mission Statement

At Soft Touch Roofing & Exterior, we protect homes, treat people right, and take pride in everything we touch. Whether it’s roofing, siding, gutters, or ongoing care through our membership program, we show up with intention and finish with pride.

Our mission is simple. Do good work. Earn trust. Leave every home better than we found it.

Navy Pilot & Leader

After completing flight training in Pensacola, FL, Luis launched into a distinguished career as a U.S. Navy helicopter pilot and instructor. Over 11 years, he rose to the rank of Lieutenant Commander, leading flight crews, managing complex operations, and earning a reputation for calm precision and integrity under pressure.

Family First

Married at 25 and soon a father, Luis quickly learned the importance of building a secure foundation for his growing family. That sense of responsibility fueled his decision to take on a bold new challenge: naval aviation.

A New Mission at Home

While honored to serve his country, Luis knew deployments meant long months away from the family he cherished. Determined to bring his leadership home, he transitioned from Navy aviation to community-centered entrepreneurship.

Today, as founder of Soft-Touch Roofing & Exterior, Luis applies the same discipline and attention to detail that once kept aircraft mission-ready. Every roof, siding, and gutter project is approached with military-grade precision and a commitment to protecting local families. What began as a call sign in the cockpit is now a promise in the Poconos: your home will be cared for with integrity, craftsmanship, and respect.

Our Values: Built on Service

Built to Last (We Build)

We take pride in solid work. Every roof, siding panel, and gutter is installed with expert care and attention to detail. We don’t rush. We don’t cut corners. We build to last.

Protection Comes First (We Protect)

You and your family deserve to feel safe at home. Everything we offer, from roofing and siding to gutters and maintenance, is built to protect your space and the people in it.

Service Means Something (We Serve)

To us, service means doing the right thing, even when no one is watching. We show up, follow through, and make sure every homeowner feels heard and taken care of from start to finish.

Excellence in Execution

We don’t settle for good enough. We bring care, focus, and professionalism to everything we do. From the first call to the final walkthrough, we do it right.

People Over Pressure

We don’t use pushy sales tactics or overpromise just to win a job. We give real advice, deliver honest value, and build relationships that last.

Grow with Purpose

We don’t avoid challenges. We face them directly. Growth comes through pressure, through setbacks, and through figuring things out when it’s not easy. We stay adaptable, keep learning, and keep pushing forward with purpose.

Give Back Where We Live

We don’t just work here. We live here. That means showing up when people need help, supporting causes we believe in, and giving back with the same pride we bring to every job.